The New Reconstructed Business Plan


Table of Contents

I      Abstract*

  • Mission-Vision*
  • Philosophy*

II    Organizational Structure Nonprofit Model

  • Executive Board
  • Board Members
  • Volunteers

III   Network Building , Public Relations, Community Alliance 

  • Coalition
  • The Website*
  • Social Media Marketing (FaceBook, Twitter, Pinterest, Instagram, etc)

IV  Programs & Services

  • Satelite Museum

V   Financial Structure/Budget & Sustainability

  • Accounting & Reporting

VI Strategic Planning



Divine Child Foundation, Inc. - Divine Child Foundation, Inc. (DCF), is a domestic not-for-profit corporation registered on Feb. 24, 2010,with New Jersey State law and approved as tax-exempt organization by the IRS; NJ Charitable Registration No. CH3511300.  Its purpose is “to sustain the founder’s crusade to contribute to the growth and development of individuals and the community; help address the issue of unemployment, education and housing for the economically disadvantaged; and to work by itself or in collaboration with other community groups or tax-exempt associations on charitable, educational or cultural projects for the benefit of the greater community, such as, the ethnic communities.”


To pursue this organizational purpose, and integrate spirituality, healing and religious arts, Ping Panlilio, Artistic Director of The Nursing Office ExtendedArts Program and Founder of The Divine Child Foundation, Inc., created The Divine Child & Religious Art Museum, utilizing his extensive experience in decorative arts and invaluable collection of religious icons, statues, and religious artifacts, as a Shrine for the Faith communities devoted to the Christ Child. The concept of a Sacred Space dedicated to the Power of Innocence as symbolized by the Santo Nino with a support service program was born.  The Museum was inaugurated October 2014 (See website:




The most beautiful art in the world have been inspired by deep religious fervor. In the history of the Christian Church, one of the most fervent devotional practices has been devotion to The Divine Child, more popularly known as The Infant Jesus of Prague, or SANTO NIÑO.


The physical space, to be called The Divine Child & Religious Art Museum, or hereinafter known as “Divine Child Museum”, “Casa Santo Nino”, “Bahay ni Santo Nino,” “Casa Do Mininho Santo” was housed in the property of St. Elizabeth of Hungary Catholic Church Parish, 238 East Blancke Street, Linden, New Jersey 07036, from June 2013 to June 2017.


Since its inception in 2013 the Museum has attracted its own coterie of devotees and supporters, among these, Filipino-Americans from the tristate areas and specifically, Latinos in the neighboring area, who have formed a 35-member group called the Cofradia.  Visitors from other states, counties and cities have also visited the shrine, enhancing the religious services offered by the host Church of St. Elizabeth of Hungary in Linden, New Jersey.


VISION– MISSION:  A fervent, inspirational, and contemplative space for experiencing the power of Innocence embodied by the Santo Niño, or The Divine Child, as the Patron of Immigrants. 

1)  To create an open environment to reflect on God's Love for us.

2)  To contemplate and evoke feelings of devotion to our Faith Community.

3)  To inspire Service to others, especially those with True needs.


PHILOSOPHY: The varied, multi-faceted images of the Santo Nino are manifestations of the personal devotion of the Founder, Marcos Anselmo Panlilio, as well as part and parcel of his artistic collection of Sacred Objects.  As such, the Sacred Objects may not be sold, rented or used for pecuniary purpose, other than to inspire & instill devotional fervor in individuals and devotees of the Santo Nino.



1.  Spiritual - To lead and reach the highest peak of spirituality in man, so they may view the world from the greatest perspective that fosters the relationship of mind, body and spirit.To dramatize the historical events that led to this devotion and to engage the participation of Parish community members in constantly commemorating its symbolism and significance in our religious and spiritual life.

2.     Artistic - To display the various collections of statues and artifacts inspired by this devotion to the Infant Jesus, the Divine Child or the Santo Niño; and to encourage arts and crafts activities and host exhibits, demonstrations, festivals, and other varied activities centering on The Divine Child or Santo Niño.

3.  Educational -To demonstrate the origins of The Divine Child, or devotion to the Infant Jesus, its symbolic meaning as well as its advent and development as a widespread devotion.

4.  Health and Healing - To create a venue for community and public health delivery by designing programs and servicesthat improve health education and health literacy that are culturally appropriate, and for parishioners and other groups, and address the real and true needs relating to Mothers, Children, Seniors, and their Families.

5.   Community Service/Social Philanthropy - To establish an alliance of the Parish with the community and design sustainability for the Program by maximizing and cost-effective utilization of available resources.





 Organizational Structure Nonprofit Model


To continue, sustain and preserve the spirit of devotion and protect the legacy of Ping Panlilio’sSanto Nino collection for future generations, the Divine Child Foundation, Inc., and The Nursing Office, under its Nursing Ministry & Chaplaincy and Extended Arts programs, hereby establishes the INTERIM EXECUTIVE COUNCIL, with the overall goal of continuing museum operations in various venues.


The appointment of an Interim Executive Council that was initially designed on May 29, 2017 to take over the Director’s role (Marcos Panlilio) in negotiating with St Elizabeth of Hungary Parish in an effort to keep the Santo Nino Museum at E. Blanke Street open. However, the failed negotiation called for meetings to establish the "DCF-IEC" who will serve to assist the Founder Marcos Panlilio in both Museum Management and  Collaboration/ Partnership with various Parish Offices as designated or nominated collectively by the Council. Hereinafter, this will be known as “DCF – IEC.”


Executive Board - This Interim Executive Council will be composed of The Nursing Office Ministry & Chaplaincy, consisting of Myrna D. Santos, Lutgarda M. Resurreccion, Brother Aka Tito de Vera and Dr. Francia H. de Vera, Nieva Burdick and Ping Panlilio as Ex-officio member/consultant in addition to the original officers. Additional Board members and/or Volunteersmay be appointed as needed with collective decision of Board members.


Roles and Functions

  1. The DEC-IEC will act as Director/CEO and be responsible for establishing the overall legal, financial and management structure of the Divine Child Foundation, Inc., and ensuing collaboration and/or partnerships with other organizations & agencies.
  2. By-laws and purpose of Divine Child Foundation, Inc., as a not-for-profit organization in New Jersey are to be used as basis along with important inputs from specific parish council involved.
  3. All collaborations and relations of DCF, Inc. with other parishes and/or organizations must be covered with Memorandum of Agreement, to include among others, procedures in care, handling or transfer/shipping of statues & artifacts to be used in ceremonies and rituals, as well as texts or stories used for marketing and fundraising.
  4. Coalitions between and among parishes/organizations could be formed to ensure growth of the vision-mission. The goal is to continue museum operations. Hence, wherever the location may be, the concept of the Sto. Nino Museum remains the same (i.e., as in the proposed move to Fr. Aurelio’s place).


Principles of Accountability and Transparency will be followed in the reporting, accounting, & administration of Divine Child Foundation, Inc., and all collaborations with other entities.


Financial Structure


  1. DCF-IEC will establish legal framework, strong management & financial structures with written agreements, as well as amend current corporate books and update board members.
  2. Responsibilities for building, rent, maintenance, safety, security and insurance costs will be determined by the Board.
  3. Inventory of religious images, artifacts, furniture & other assets, and their valuation must be done. Costs of the artifacts are substantive & considerableand all items & paraphernalia must be assigned monetary value.  Hence, the primary action is to perform Inventory of Assets of DCF, which can be used to record actual assets of DCF, Inc., to be utilized as leverage for financial viability and/or credit equity; and finally as Master List to monitor items (lent or borrowed) if DCF-IEC decides to establish “satellite museums” in different churches or parishes.
  4. Assets should be under one “physical” roof at the Shop on 52 North Avenue, Elizabeth, NJ. Assets could or may be valued at  market price or more and strategies may be created to treat these as collaterals to generate cash or equity. 
  5. Everything sold will be given back to DCF, Inc.  Example: Sto. Nino statues could be shared through creative marketing (by having stories of different legends, i.e., Sto, Nino Labrador, Sto. Nino with worn-out shoes, etc.). Sale of every item will be given back to DCF as assets of the non-profit corporation. However, Ping has to separate Personal Assets from DCF assets for clear accountability& transparency, following Ping’s own quote:“Cuentasclaras preserver amistad.”
  6. All expenses incurred in establishing the Linden, NJ museum dating back to 2013 should be recorded, accounted for, and assigned costs to determine its yearly and/or accrued value. Per Ping, there was no income of DCF/Sto. Nino Museum in the past years. However, a certain percentage could be declared as tax-exempt deductions for Ping &Del’s personal income tax returns, from 2010 to 2017 with retroactive credits as donations by Ping & Del Panlilio to the DCF, Inc.(HistoricallyDCF, Inc., was established to support Fr. Beltran’s MAID group presentations; for the Purple Pillars productions of Las Islas Filipinas;& opening of Sto. Nino Museum.  Ping paid for all accountant expenses.)



1.Moving out of 238 East Blancke St., Linden, NJ 07036 – Deadline to completely move all items from the building is June 30, 2017.

2.Find and organize storage for big items.

3.Create the Business plan for Divine Child Foundation, Inc. d/b/a Santo Nino Museum – emphasizing Fundraising and Sustainability projects. 





  1.  The location or venue chosen must be either one of the following:


  1. part of an existing 501(c) (3) corporate religious or charitable entity’s property or space,
  2. operates as an independent physically covered space, i.e., church, chapel room, etc., or
  3. has provisions for persons responsible for cleaning & maintenance of physical space.


  1. An organization or grouping with its 501(c) (3) and responsible officers committed to propagating and sustaining the Santo Nino devotion, and willing to document its commitment with a Memorandum of Agreement with the DCF-IEC, regarding details of the care, handling of statues & artifacts as well as fair reporting, accounting and transparency, and promotion/marketing initiatives and activities.


  1. An organization or grouping under supervision by an existing 501(c) (3) religious or charitable entity, which has access to a properly covered physical space for holding of devotional rituals and ceremonies related to the Santo Nino devotion.